Marketing science, data and AI consultancy

The intelligence behind modern growth.

We connect your media spend, website, CRM and sales data, model what's really driving revenue, forecast what's next, and put AI agents to work on the decisions.

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journey · account_8f3a tracked
  1. 09:14 Saw a YouTube addv360 · campaign=q4_brand
  2. 09:16 Clicked a paid search adsa360 · keyword=brand
  3. 09:18 Viewed the pricing pageadobe analytics · /pricing
  4. 09:21 Requested a quotefloodlight · conversion=lead
  5. +1 d Scored, added to CRM, rep briefed by agentcrm · propensity=0.86
  6. +6 d Closed as a customerrevenue attributed across 3 channels

Sample journey for illustration

Hands-on with the platforms that power modern business

Marketing
  • Adobe Analytics
  • GA4
  • Tag Manager
  • Google Ads
  • SA360
  • CM360
  • DV360
  • Meta
Data
  • BigQuery
  • Databricks
Reporting
  • Power BI
  • Tableau
  • Looker Studio
CRM
  • HubSpot
  • Salesforce
  • Microsoft Dynamics
AI
  • OpenAI
  • Claude

What we do

Grow the business. Run the business.

Marketing science for the revenue side, AI agents and automation for the operational side. Industry-agnostic, built on your own data, and delivered as one connected system.

Grow

Across the customer journey. From the first impression to closed revenue, measured and modelled end to end.

  1. Stage 1

    Build

    Conversion-ready websites and landing pages, measured from day one.

    • Websites and redesigns
    • Campaign landing pages
    • Speed, UX and SEO
    • Tracking built in at launch
  2. Stage 2

    Track

    Accurate first-party data from every platform and touchpoint.

    • Adobe Analytics and GA4
    • Tag Manager and Floodlight
    • Server-side tracking and CAPI
    • Custom clickstream collection
  3. Stage 3

    Understand

    Models that explain what really drives revenue.

    • Multi-touch attribution
    • Media mix modelling
    • Lifetime value and churn models
    • Journey and funnel analysis
  4. Stage 4

    Decide

    Forecasts and recommendations leadership can act on.

    • Spend optimization by channel
    • Revenue and demand forecasting
    • Budget scenario planning
    • Real-time leadership dashboards
Run

Across the business. The agents, systems and automation behind clients, partners and day-to-day operations.

AI agents for operations

Agents that take repetitive work off your team and support everyday decisions.

  • Reporting and briefing agents
  • Ask-your-data analysts
  • Document and workflow agents
  • Approvals and human hand-off
Explore agents

Relationship management

One view of every client and partner, with nothing left to memory.

  • CRM setup and integration
  • Client and partner pipelines
  • Follow-up and renewal alerts
  • Referral and partner tracking
See a pipeline view

Data and automation

The pipelines and automations that keep the business running.

  • Data pipelines and warehouses
  • Process automation
  • Cloud integration and migration
  • Custom and financial reporting
See the work

AI agents

Custom AI agents for every part of your business.

We design agents for specific jobs, for your customers and for your own team. Each one is grounded in your data and documents, connected to your systems, and governed by clear rules.

Layer 1

Context

Your documents, data, policies and history, organised and retrieved securely, so every answer is grounded in your business.

Layer 2

Agentic

Tools and multi-step workflows that let the agent act: query your data, update the CRM, draft a report, book a meeting.

Layer 3

Guardrails

Permissions, approvals, human hand-off and full logging, so you stay in control of what the agent can see and do.

For your customers

  • Customer serviceAnswers from approved content around the clock, with a clean hand-off to your team.
  • Sales and lead qualificationQualifies enquiries, scores leads and books meetings straight into your CRM.

For your team

  • Decision supportPlain-language questions answered from your own data, with the numbers to back them.
  • ReportingWritten performance briefs that explain what changed and why, delivered automatically.
  • Relationships and CRMFlags renewals, stalled deals and quiet accounts, and drafts the follow-up.
  • OperationsRoutine checks, documents and approvals handled inside your existing tools.
Acme Logistics AssistantUsually replies instantly
Hi! I can help with quotes, delivery times and tracking. What are you shipping?
About 40 pallets a month from Toronto to Calgary.
Got it. For regular monthly volume we offer contract rates. Would you like a quote this week?
Yes please, Thursday works.
Booked for Thursday at 10:00. A specialist will call you with pricing.

Example customer service agent for a sample business

Real-time dashboards

One view of growth, and of the business behind it.

Media spend, revenue, forecasts and your client pipeline, refreshed automatically from your ad platforms, analytics and CRM. Models recommend where the next dollar should go.

Marketing performanceAcme Co. · All markets
Last 12 weeks All channels Updated just now
Revenue$482.6K 18.4%
Leads today37 9.1%
Cost per lead$22.76 12.7%
Return on ad spend3.6× 0.2
Revenue vs. ad spendRevenue Spend Forecast
Funnel this monthVisitors to customers
Performance by channelLast 12 weeks · model-recommended budget shift for next quarter

Sample data for illustration

Industry-agnostic by design

The methods are the same wherever revenue, customers and operations create data. Our team's experience includes:

  • Telecom
  • Automotive
  • Financial services
  • Logistics

Ways to work with us

A project, a managed service, or a whole team.

Start with one focused project, keep it running with a managed service, or bring our specialists inside your team.

Fixed price

Project

A clear scope, a fixed price and a set timeline. Ideal for getting started.

  • Tracking and data audit
  • Attribution or media mix study
  • Dashboard or CRM build
  • AI agent pilot
Scope a project
Monthly

Managed service

We run and maintain it for you, so your data, models and agents keep working as platforms change.

  • Dashboards and models kept current
  • Tracking monitoring and fixes
  • AI agent hosting and updates
  • Monthly performance review
Talk about a plan
Monthly or hourly

Embedded team

Contract data engineers, analysts and developers who join your team, led by a DexterNow solution lead.

  • Senior solution lead on every team
  • Data engineers and scientists
  • Analytics, CRM and BI specialists
  • Scale up or down as needed
Request a team

Agencies and consulting firms: all three are available as white-label or co-branded partner delivery.

Talk partnerships

Case studies

Work that shipped.

Partners

Partner Partner Partner Partner Partner Partner

About DexterNow

Enterprise experience, delivered with focus.

DexterNow is a registered Canadian consultancy in Waterloo, Ontario, working across marketing science, data engineering and AI agents. Our team brings over ten years of hands-on experience building marketing data platforms, measurement models and reporting for large companies in telecom, automotive, finance and logistics. We bring the same rigor to every client, as a project partner, a managed service or an extension of your team.

Our vision

A world where every business, not just the largest, can use data and AI to make confident decisions and grow sustainably.

Our mission

Turn data into actionable strategy, with measurable results and clear value on every project.

Connected, not patchedMedia, website, CRM and finance data designed to work together, so the numbers line up.
Decisions firstWe start from the question leadership needs answered, then work back to the data.
You own everythingYour accounts, your data, your code, with documentation and handover.

Your data stays yours. We work under NDA, keep data in your own accounts, and use role-based access.

FAQ

Questions we hear a lot.

Something else on your mind? Ask us directly.

Yes. We often add tracking, models, dashboards or an AI agent to a site that's already live. If the current site is holding you back, we'll say so and scope a rebuild.

No. Marketing is where we started and remains a large part of our work, but we also build AI agents, CRM systems, data pipelines and reporting for operations, finance, sales and leadership teams.

We're industry-agnostic. Our team's experience includes telecom, automotive, financial services and logistics, and the same methods apply wherever revenue, customers and operations generate data.

Yes. We set up or clean up HubSpot, Salesforce or Microsoft Dynamics, connect it to your website, ad platforms and finance data, and build pipelines for both clients and partners, with alerts for follow-ups and renewals.

Prepare weekly performance briefs, answer questions from your data, flag renewals and stalled deals, draft follow-ups, check documents and route approvals. Each agent works inside your existing tools, with the permissions you set.

We limit each agent to your approved content, set clear rules for what it can and can't answer, and route anything sensitive to a person. You review its answers before launch and can see every conversation afterward.

Website and agent data can update within minutes. Ad platform and CRM data refresh on the schedule those platforms allow, usually several times a day. We set refresh times to match how often your team actually makes decisions.

Yes. Agencies and consulting firms bring us in for analytics, modelling, data engineering and AI agents, delivered under their brand or co-branded. We work to your process, and the client relationship stays yours.

Projects are fixed-price after a discovery call. Managed services and embedded teams are billed monthly. Everything is built in your own accounts, so you own the data, code and documentation, and nothing is held back if we ever part ways.

Ready to grow and run smarter?

Book a 30-minute consultation with a DexterNow solution lead. We'll review your current setup and outline where the biggest opportunities are.

Book a consultation

Book a consultation

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